With over 17 years of experience writing for some of the biggest names in information security, Hoffman Marketing Communications, Inc., is a leading provider of information security white paper writing services worldwide. In this increasingly complex domain, Hoffman's IT security writers deliver the critical balance of technical writing and marketing communications expertise. Teaming up with Hoffman — one of the foremost white paper writing agencies in this industry — helps information security solution providers, associations, and government agencies effectively reach and impress their target audiences. In addition to white papers, Hoffman delivers top quality sales guides, data sheets, articles, brochures, and other deliverables in the information security industry — on time and on budget. See our article on Top 9 Ways to Write Effective White Papers on Information Security.
IT Security Writing Philosophy — Inform, Lead, Motivate
Given the complexity of today's information security arena, solution providers need white papers that translate technical information into materials that equip sales people to sell and that provide targeted customers the information they need to make informed purchasing decisions. A well-written white paper that provides objective, useful information is more likely to motivate buying decisions than marketing collateral that simply pitches a product's features and technical specifications. Aimed at a defined audience, Hoffman's information security white papers:
- Enable effective lead generation
- Inform prospects by providing credible information
- Lead the industry; demonstrating knowledge and thought leadership
- Motivate action
On topics ranging from cloud security and mobile security to privacy and regulatory compliance, Hoffman information security white paper writers concisely and effectively articulate IT security business challenges and solutions.
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